Some say that podcasts are the audio versions of Netflix or they are downloadable radio programs that you can listen to anywhere and anytime using your mobile phone or other devices. Podcasts are various digital audio files on the internet in which a user can subscribe to and upload them to whatever medium such as smartphones, iPods, laptops, or desktops. They have enjoyed increasing popularity among users because of the variety of topics and the convenience of listening to them.
Podcasts are incredibly advantageous to businesses. They can be an effective alternative marketing strategy that can help in promoting your line of business.Actually, podcast is a word that comes from iPod and broadcast combined.
While podcasts were started as a means of some individuals to let their opinions and platforms be heard by their target audience, businesses use podcasts in promoting their products and services. Here are some of the reasons why companies should operate a podcast of their own.
Cheaper Alternatives to Videos
More and more people are becoming internet users, and this is the reason why businesses are going online to promote their platforms. Video marketing has been a robust and effective way of online marketing strategy being employed by some companies. With all the competition out there, every video should have the cutting edge over related products and services. This means that a business should spend more to have top quality videos. Potential customers would be undoubtedly turned off by poorly made videos.
Producing podcasts is way less expensive than videos. With a stable internet connection, a quality microphone and headset, you can already create a podcast that can help you reach out to your target market.
Connectivity with a Wide Range of Audience
People are always glued to their mobile devices wherever they go. Having an exciting podcast series will allow you to connect with them. As long as you make your podcast interesting, people will continue to listen to them. Subscribers will usually share podcasts with entertaining and informative content to their friends. This will help you generate increased traffic.
Easier Way to Build Trust and Credibility
When you have a host in your podcast program who can easily connect to listeners and can make each episode of your series very engaging, listeners will likely subscribe and look forward to the next episodes.
When the speaker is able to develop a friendly relationship with listeners, trust, and credibility can be built over time, which is good for the brand he is representing. A trusted and credible podcast speaker is, indeed, an advantage to have. He can be your competent sales representative on air.
Those who prefer audio over video materials go for podcast productions. While it should be noted that more people are into video viewing, podcasts remain to have a fair share of loyal followers. In a survey, a high percentage of listeners have bought products that a podcast speaker is promoting. This just shows that an engaging podcast can help influence the buying decision of its audience.
Indeed, podcasts can really immensely help your business.